Your associates' biggest motivation risk has nothing to do with salary.

Culture drives firm choice for 78% of new associates. That's five times more than flexible working and twice as much as pay. But when firms under-deliver on that promise, 60% of those same associates want to leave within two years.

The firms closing the gap aren't the biggest spenders. They're the ones who can see exactly where motivation breaks down and why years two to four are where most firms quietly lose the talent they worked hardest to hire.

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